Aggressive development of applications and features have contributed to Betfair increasing the number of bets placed via mobile devices by 94 per cent in the last quarter.
The bookmaker says it is supporting the cultural shift towards mobile with strong support of its mobile sites and applications. IT enhancements designed to improve user friendliness include the introduction of an upgraded Apple iOS app, faster support response times, the provision of live scores and results, and support for 17 languages.
“Our mobile products have seen particularly strong customer traction in the quarter, with around one third of sports customers using a mobile device to place a bet. The 7.4 million mobile bets placed in the quarter was almost double the number made in the same period last year,” explains David Yu, chief executive of Betfair.
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